Sweden’s Principe Valiente Returns in Silver Screen Splendor with their Video for “Something New”

Swedish dark-pop outfit Principe Valiente returns with “Something New,” the premiere single and video from their forthcoming fifth album, In This Light. This latest work signifies a daring evolution in the band’s journey, which spans over a decade, showcasing a refined blend of their transcendent post-punk soundscapes and dark gothic tones that first launched them onto the alternative scene with their 2011 self-titled debut.

The new single “Something New” is a beacon for the band’s new direction, showcasing a more pop-oriented and straightforward approach than their previous works. The track is characterized by Principe Valiente’s signature soaring guitars coutersy of Jimmy Ottosson, which resonate with the grandeur of a string section. Suave frontman Fernando Honorato’s velvety vocals glide over the instrumentation, echoing a classic Hollywood charm reminiscent of a black-and-white era where a captivating performance steals the spotlight.

The accompanying video for “Something New” presents a cinematic experience, with Honorato commanding the stage with a presence akin to the legendary crooners, serenading a lady in the audience who is lost in the music’s allure. This visual piece not only complements the track’s auditory experience but also highlights the band’s ability to convey deep emotions and narratives through their sound and vision.

Watch the official video for “Something New” below:

“In This Light” promises a rich symphony of mellotrons, samplers, and analog synths, all in perfect harmony with the celestial twang of Jimmy Ottosson’s Rickenbacker 12-string and Gretsch guitars. This lush musical landscape is further enhanced by melodic piano lines, a distinctively distorted driving bass, and enveloped by the enigmatic vocals of Fernando Honorato.

In May, Metropolis Records will unveil the band’s forthcoming new album, and if this new single is anything to go by, it promises to be yet another showcase of their enduring artistry and meticulous craftsmanship within the international post-punk scene.

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